As the long summer evenings begin to fade and autumn approaches, hospitality businesses across the UK will start to turn their attention on how they can keep their outdoor spaces inviting, practical, and profitable. At Instashade, we’ve worked with some of the country’s most renowned restaurants, rooftop bars, and cafés – helping them transform their terraces, courtyards, and beer gardens into stylish, all-season destinations.
One of the most popular shelter solutions we provide for commercial venues is our Nova Parasol – a commercial grade centre-post parasol designed with strength, durability, and style in mind. Hospitality businesses often opt to have these commercial umbrellas installed permanently with a concrete inground base. This offers unmatched stability, making it a trusted choice for hospitality brands that want a long-term shade solution.
Why the Nova Parasol Is Perfect for Hospitality
- Commercial-Grade Strength – Unlike lightweight umbrellas, the Nova is engineered for heavy use and unpredictable UK weather. Its permanent inground installation means no wobbles, no wind worries – just reliable shade and shelter all year round.
- Space Efficiency – The Nova Parasol is available in a range of sizes to suit different outdoor layouts, from intimate café corners to large restaurant terraces. Combined with multiple base options—including the robust concrete inground base for permanent installations – venues can choose the perfect configuration to fit their space and usage needs.
- Branding Opportunities – With Instashade’s in-house design and print studio, parasols can be fully customised with logos, colours, and branding, helping hospitality spaces stand out while reinforcing a strong brand identity.
For smaller venues or those needing flexible layouts, our Café Series Parasol offers a lighter, more portable option. These are easy to move, store, and reposition – ideal for seasonal setups or temporary outdoor events.
Real-World Impact: Case Studies
We’ve helped iconic venues like Madison rooftop bar in London and Ducie Street Warehouse in Manchester elevate their outdoor spaces with our parasols. The results speak for themselves:
- Guests enjoy year-round comfort, encouraging longer stays and repeat visits.
- Branded parasols double as eye-catching marketing tools, visible from street level and neighbouring buildings to social media posts.
- Venues can extend service hours outdoors, boosting revenue potential even outside peak summer months.
Preparing Outdoor Spaces for Autumn & Winter
Now is the perfect time for businesses to prepare for cooler seasons. While parasols provide shade in summer, they also act as a framework for all-weather outdoor comfort when paired with heating and lighting solutions.
Instashade offers a range of outdoor heaters and integrated lighting systems that can be paired with parasols to create warm, welcoming spaces even in the colder months. This means cafés, pubs, and restaurants don’t have to pack away their outdoor seating once the temperature drops – keeping those valuable covers available throughout autumn and winter.
Why Hospitality Brands Choose Instashade Parasols
✔️ Start-to-Finish Support – From design layout to installation, Instashade can support with the entire process.
✔️ Durability – Our parasols are designed for commercial use, built to last.
✔️ All-Season Solutions – With add-ons like heaters and LED lighting, outdoor spaces stay functional year-round.
✔️ Custom Branding – Every parasol can reflect your venue’s unique personality.
Ready to Future-Proof Your Outdoor Space?
If you’re a hospitality business looking to make the most of your outdoor areas this autumn and beyond, Instashade Parasols can help. Whether it’s a permanent Nova installation, a flexible Café Series setup, or a full branded solution with heating and lighting, we’ll ensure your space is ready for guests in every season.
Explore our Nova Parasols or discover our outdoor heating and lighting range today.
