Getting your brand out there is vital for your business’ success. And this means much more than just showcasing your company colours or personalised logo – your brand is your business’ personality and identity. Because your business may be what you do, but your brand is who you are, and your customers need to understand this to invest in your product or service.That’s why Instashade provides commercial branding and personalised printing services, creating premium printed parasols and accessories to thousands of businesses, just like yours, every year. Instashade’s premium printing serviceOur in-house design + print studio, can transform any of your Instashade umbrellas into something completely unique for your business, by branding them up with your logo, artwork, slogans, websites & social media handles. Our premium printing service is extremely popular with the hospitality industry, branding our classic bar and pub parasols. But if you’re space-saving in a small outdoor area or roof terrace, don’t worry – we can print your brand onto our Cantilever and Wall Mounted Parasols, too.Our printed parasols are also popular for a wide range of outdoor events, such as markets, shows and exhibitions – often teamed up with branded Café Screens and flags to match. Here are four major reasons you need to use personalised printing for your business: Stand out from your competition Branding has always been important, but in the age of social media, consumers are exposed to more brands than ever before. This is great for consumers, who have a wealth of options and can spend time researching and reading reviews – but it makes it harder for businesses to stand out in a crowd. Using personalised printing makes you stand out from your competition – your business is unique, so make sure you don’t blend in. Whether you’re a hospitality business with permanent premises, or you’re showcasing your product or service at an event, bespoke parasols and accessories will set you apart. Build consumer trust Customers expect businesses to show them who they are, and that they’re devoted to their brand – before they will part with their money. Think about it. If you were at a food festival and one business was branded up with their company logo, artwork and social handles, and the business next door was serving from plain set up with no brand identity – where would you be likely to spend your money?Bespoke branding shows potential customers that you’re an established, credible and committed business. This makes you instantly recognisable and builds customer trust – and trust will help you make sales. Showcase your style and values Using a personalised printing service is your way of showcasing your brand style and values to your customers in an instant. Are you an upmarket chic wine bar? A quirky eatery serving up bold Indian street food flavours? A family-friendly pizzeria? Getting your brand identity across on your personalised parasols and accessories is essential in communicating to your customers who you are – especially as these might be the first thing they see. Let people know where to find you again Yes, you want to pack a punch with your brand identity – but that only goes so far if you haven’t included where people can find your business again. So make sure your printed parasols and accessories work extra hard by advertising your business information, such as your name, website, phone number and social media handles. This will allow potential future customers passing by, but can’t visit you this time, or happy customers who’ve have a great experience with your business, to find you again – encouraging repeat custom and allowing your brand to grow. Transform your business with personalised printing todayAll of our Instashade parasols and accessories can be transformed for your outdoor space with our in-house personalised printing service. Our parasols are made with anodised aluminium frames and are available in a range of shapes, sizes, and distinctive colours, so you can create personalised parasols that perfectly fit your brand image, with café screens to match.