Over the course of the last year and a half, the importance of The Great Outdoors has become greater than ever. While bedrooms, kitchens and dining rooms became make-shift offices, our gardens, parks and green spaces have become a source of solace, with numerous lockdowns heightening our need for nature. And with the nation’s appreciation of the natural world continuing to grow, we’re extremely proud to be exhibiting our exclusive range of Cantilever Parasols and Paraflex Wall-Mounted Parasols at the Royal Horticultural Society (RHS) Flower Shower Show in Tatton Park later this month. Showcasing at events, exhibits and trade fairs Of course, we’re not the only ones avidly looking forward to showcasing our stuff, because the RHS Flower Show and numerous other events, exhibits and trade fairs offer a way for businesses to get a brand out there; market their product or service to a specific demographic, network with other industry professionals, and, naturally, make some sales. We’ll explain why you should showcase your stuff, too. But first… A potted history of the RHS Flower Show Tatton Park The Royal Horticultural Society is the UK’s leading gardening charity, aiming to enrich life through plants, and make the UK a greener and more beautiful place. The RHS Flower Show Tatton Park is an inspiring event for all green-fingered folk, whether you’re a gardening enthusiast or a horticultural pro, and it’s also a fun day out for all the family. The event includes the RHS National Flower Bed competition, stunning show gardens, a floral marquee, talks and hands-on workshops—and boutique shopping. Businesses showcase all sorts of wonderful ways glam-up your garden in the boutique shopping area, like our Cantilever Parasolsand Paraflex Wall-Mounted Parasols. And if you want to showcase your business, read on to discover the top four benefits to exhibiting at the RHS Flower Show or other trade fairs, events and exhibitions: Expose your business to LOTS of people It’s all about scale. Trade fairs, events and exhibitions attract a lot of people, and this gives your brand maximum exposure. The RHS Flower Show Tatton Park covers over 28 acres of ground, takes three weeks to put it up, 10 days to take it down, and attracts a whopping 80,000 visitors. And that’s not all we’ve got… During show week, visitors consume on average: 14,397 cups of tea36,483 cups of coffee305 bottles of champagne13,866 glasses of Pimm’s3,508 portions of fish and chips 6,653 pork rolls Reap the rewards of targeted marketing When you’re exhibiting at an event like this one, you’re not just showcasing your business to a high volume of people, but you’re getting your product in front of people who you know are extremely likely to be interested in it. For example, the RHS Flower Show attracts people who you already know are interested in gardening and related products and accessories, so you’re going to be able to showcase your stuff not just to lots of people, but the right people. Meet your customers—and talk to them It might seem va given at first, but think about it—long gone are the days where you go into a shop and chat to the sales person every time you want to buy something. Lots of businesses are run mostly or exclusively online, and if that’s you then a trade fair is an even more exciting opportunity to meet your customers, talk to them, find out what they want, what they don’t… it’s face-to-face market research, really. Make sales—now and later It goes without saying that if you’re exhibiting a product at an event that you want to sell it… but remember, it’s not just about selling on the day. Events are a great way to exhibit your brand, chat to customers, and get people interested. Aftersales are a huge part of it, and you can expect people to peruse on the day—and purchase later. So if you’re exhibiting with your own business’ parasols, make sure you stand out with personalised parasol printing and branding—and don’t forget to have a huge pile of business cards on your stand for people to take away. Where to find Instashade at the RHS Flower Show The RHS Flower Show in Tatton Park comes at the end of the summer, and being the last in the year of the major RHS shows, it has a relaxed, celebratory atmosphere. We’ll be there taking our Cantilever Parasols and Paraflex Wall-Mounted Parasols on the road and enjoying the festivities. Come and say hello! Location: Tatton Park, Knutsford, Cheshire, WA16 6SG Dates: Wednesday 21st–Sunday 25th July 2021 Times: 10am–5pm daily If you’re looking to boost your business’ outside space or glam up your garden, we’re here to help. Check out our exclusive range of parasols and umbrellas today.