It’s been a rollercoaster of a year for hospitality, but our doors are wide open once again and the summer is here! And while we can’t be completely sure restrictions won’t change again, what we do know is that making sure your venue’s outside space is fully set-up with the right furniture and cantilever parasols is the best way you can protect your business—so even if we have to revert back to The Outside Only Rule, then you’re covered. And if we can just carry on as we are then you’ve added value to your business, too—and will reap the rewards. Here’s why investing in cantilever parasols is investing in your business: The best cantilever parasols are your business card Regardless of what the inside-outside regulations may be, now the summer is here your customers want to be outdoors. And while you’ll have plenty of promotional avenues for your business, nothing speaks louder than your street-side presence. So if you’ve got people walking past on the prowl for somewhere to eat or drink, you need to make sure your place looks upmarket, stylish and inviting—and your parasols will be the first thing they see, so make sure they look sharp! Show off how super-cool and popular you are… Nothing is more off-putting for potential customers than an empty establishment. Yes, you want to look like you have the chicest outdoor set-up and the smartest commercial parasols, but you also want to look busy. You might be packed to the rafters inside, but people can’t see that from the street, so get your street-side set-up sorted so you can show off how popular you are—and even more punters will flock. Accommodate a greater number of covers Sometimes it’s simply a numbers game. You might want to be one of the popular cool kids too, but it’s more than just your reputation at stake: less customers = less revenue. Boost your business by expanding your outdoor space with outside tables, heavy duty cantilever parasols and umbrella accessories so you can get maximum covers—and make maximum dollar. Build on your brand identity Your business is unique, and your branding needs to reflect this. You don’t want your outside space to look just like the place next door… So do your thing and make a name for yourself with your trademark cocktails, order those personalised beer mats, set up your branded parasols, and transform your outdoor space into somewhere utterly individual—just like your business. Be instgrammable Hey, it’s 2021—you’ve got to be social-media savvy to succeed! Your customers want to peruse your food and drink from the comfort of their phones before they book a table, photograph their meals before they eat them, and tag themselves in the trendy environment while they sip their drinks. So make sure your venue looks fit for a Queen with the best bar and pub cantilever parasols, and get your social media handles printed onto your branded parasols pronto. Get shady and become a summer hotspot You want your customers to be comfortable enough to be in it for the long-haul. That is to say, you don’t want them to move on from their drinking spot because they’re too hot and need somewhere to cool down… Protect your business by summer-proofing your outside space with luxury parasols that keep things stylish and shady when the sun’s high in the sky. Support social distancing We know, we know—you’re probably already spinning out on Covid-safety rules and regulations, but it’s still key to your business’ survival. You can’t have everyone inside while social distancing is still a thing, so investing in your outside space is a way to spread people out and keep the numbers up—and ultimately, you’re investing in your business. If you’re looking to invest in your business’ outside space, you’re in the right place. Check out our exclusive range of parasols and umbrellas today.