As we ease into Autumn, it’s tempting to shift focus away from garden areas. With temperatures tumbling into single figures, it’s true that many customers will arrive at restaurants, bars, cafes and pubs seeking indoor refuge. Nonetheless, an eye-catching outdoor space is still imperative. If your place of business boasts a magnificent exterior, you’ll attract sundry clientele all year round – rain, wind or shine. Taking care of the open-air space around your venue can turn casual pedestrians into loyal customers. Here’s how… Edge on the competition A striking outdoor space immediately gives your brand the edge on your rivals, whether it’s a crisp winter’s day or a warm summer evening. Allow us to set the scene… The 5pm whistle has blown. As everyone pours out of work, the sun decides to show. Your venue offers guests the chance to relax outdoors under the shade of a luxury parasol. The place next door has a single bench and no umbrellas to speak of. Which venue do you think guests will choose for post-work drinks and food? It’s surely a no-brainer. Distinctive and memorable Marketers dedicate considerable time towards creating one-of-a-kind campaigns and adverts. After all, if something is distinctive and different, there’s a good chance you’re going to remember it. The same principle applies for outdoor spaces. If your venue boasts an exterior quite like no other, passers-by aren’t going to forget your brand. Even if they don’t pay a visit on that particular occasion, they’re still likely to sample your services at a later date, perhaps even suggesting to a friend that they give your venue a try one day soon. Summer loving A slither of sun sees an inevitable scramble for outdoor seats in Britain. Any handsome beer garden or café seating area inevitably fills up quickly whenever the rain clears – and remains permanently occupied during the hotter months. An incredible outdoor space makes your venue a permanent attraction in the summer and the go-to spot whenever the sun decides to throw his hat on in other seasons through the year. Hey, big spender If your brand is aiming for the luxury market, you need to invest in your appearance. From corporate clientele who want to entertain potential business partners, to those who seek somewhere special to celebrate an occasion, a few high-end touches can attract big spenders through your door. By revamping your building exterior, you can lure in the kind of people who are happy to spend a little extra to get the experience they desire. Instashade sell the finest luxury parasols on the market – quality umbrellas that give your outdoor space a dash of genuine class. We also provide printing and branding services for all our products, allowing you to stamp your company name in the most important places. Browse our range of cantilever parasols and centre-post parasols today, or contact our team on +44 (0)1925 859960 or firstname.lastname@example.org if you have any questions whatsoever.